Understanding Business Marketing and Purchasing

Understanding Business Marketing and Purchasing

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This book is aimed at students, instructors, researchers and practitioners who need to understand the complexities of business markets and the management challenges they provide. It brings together the most significant and up to the minute work of the IMP group and their research colleagues. The third edition has been extensively revised and includes many new readings. All have been chosen for their clarity and insight into the complex world of the business marketer and the purchaser. Understanding Business Marketing and Purchasing provides insights into the interactions between the business buyers and sellers and the relationships in which they take place. The book also sheds light on how business relationships form part of wider networks and provides understanding of the issues facing managers in these complex networks. The collection takes an international approach to understanding business markets and draws on the work of leading authorities from a number of countries. Unrivalled for clarity and comprehensive coverage, Understanding Business Marketing and Purchasing is essential reading for academics, students and practitioners.An Interaction Approach David Ford ... North American motor manufacturer Chrysler decreased its number of suppliers of wiring harnesses from fourteen to three and its paint suppliers ... Similar changes are evident in other industries and companies: in 1981 Rank Xerox had almost 5000 suppliers, but six years later theanbsp;...


Title:Understanding Business Marketing and Purchasing
Author: David Ford
Publisher:Cengage Learning EMEA - 2002
ISBN-13:

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