Marketing Insights from A to Z

Marketing Insights from A to Z

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Disney runs a training program that lasts a week in order to convey what experience the company wants customers to have at Disneyland. ... checkin, board earlier, get frequent upgrades, and receive surprise gifts such as interesting books and crystal Tiffany glassware. ... They will find out the set of company products and services that their customers would care about and then work with the product andanbsp;...

Title:Marketing Insights from A to Z
Author: Philip Kotler
Publisher:John Wiley & Sons - 2011-01-06

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