Handbook of Media Economics, vol 1A

Handbook of Media Economics, vol 1A

4.11 - 1251 ratings - Source

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies. Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics. The book spans the large scope of media economics, simultaneously offering in-depth analysis of particular topics, including the economics of why media are important, how media work (including financing sources, institutional settings, and regulation), what determines media content (including media bias), and the effects of new technologies. The book provides a powerful introduction for those interested in starting research in media economics. Helps academic and non-academic economists understand recent rapid changes in theoretical and empirical advances, in structural empirical methods, and in the media industry's connection with the democratic process Presents the only detailed summary of media economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the Internet, including developments in social media, user-generated content, and advertising, as well as the Internet's effects on newspapers, radio, and televisiongenerally license the distribution of that content through well-established distribution windows (premium channels like HBO, cable channels like ... For example, at the time of publication, Sony Pictures Entertainment licenses many of the television programs and films in its ... manufacturers (Sony PlayStation 3, Microsoft Xbox 360), and manufacturers of a€œconnected TVsa€ (Sony, Samsung, Sharp, and Vizio).

Title:Handbook of Media Economics, vol 1A
Author: Simon P. Anderson, Joel Waldfogel, David Stromberg
Publisher:Elsevier - 2015-12-11

You must register with us as either a Registered User before you can Download this Book. You'll be greeted by a simple sign-up page.

Once you have finished the sign-up process, you will be redirected to your download Book page.

How it works:
  • 1. Register a free 1 month Trial Account.
  • 2. Download as many books as you like (Personal use)
  • 3. Cancel the membership at any time if not satisfied.

Click button below to register and download Ebook
Privacy Policy | Contact | DMCA