Globalization of Services and the Making of a New Global Labor Force in India's Silicon Valley

Globalization of Services and the Making of a New Global Labor Force in India's Silicon Valley

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Based on nine months of field research in Bangalore--ethnography, company visits and archives--I argue that the globalization of services differs crucially from the globalization of manufacturing because it incorporates middle class workers into global production. Since services have higher cultural content than manufacturing, the workers doing global service work--such as call center workers in India--show striking cultural transformation. Indian call center workers are culturally trained to serve markets in the global north. The rise of globalization of services is located in the restructuring of corporations in the US in the 1980s, a decade marked by two recessions. These recessions increased pressure on companies to reorganize along core and non-core work, a process helped by the introduction of Information Technology; initially non-core was increasingly taken over by outside vendors and was progressively moved to the premises of the vendors.The call center workers of Bangalore are not only part of the network society, but are in fact part of the network enterprisea€”the defining ... which makes it possible for simultaneous distribution of calls made to a 1-800 phone number in the US to different spaces across the globe. ... Calls to Vonagea#39;s customer helpline get routed to a Customer Support Representative (CSR) in the US, India, or Philippines, anbsp;...


Title:Globalization of Services and the Making of a New Global Labor Force in India's Silicon Valley
Author:
Publisher:ProQuest - 2008
ISBN-13:

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