ECommerce Economics, Second Edition

ECommerce Economics, Second Edition

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This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerceGoogle offers an Internet phone service called Google Voice. Recently, ATaamp;T charged that Google Voice was preventing its customers from calling phone numbers of people using certain types of phone servicesa€”in particular, rural phone andanbsp;...

Title:ECommerce Economics, Second Edition
Author: David VanHoose
Publisher:Taylor & Francis - 2011-03-18

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